Our cooperation with the client first started with the use of the <span class="underline">CSS Shopping in EU service</span>, which ensured lower prices per click in Shopping ads and also a higher number of impressions and clicks for the original budget.

For AutoRicambi, we have chosen a campaign structure built to advertise not only specific products, but also product codes and selected categories. We advertise products and original part codes through BlueWinston. We have created manual campaigns for the most common combinations of keywords (categorical campaigns) directly through Google Ads.